Style Guide

TOWER Family: Arlo hits Brick Lane!

From Boston to Brick Lane, Timberland has taken over TOWER’s Shoreditch shopfront with help from a certain Arlo Parks and Timberland's reworked Cortina capsule. They say... you either have it or yo...

DNA Deep-dive: How to throw down the Birkenstock Arizona

Birkenstock Arizona: a quick DNA deep‑dive Birkenstock’s story began in 1774, leading the way with comfortably practical mules and sandals that never compromise on ergonomically designed details — ...

DNA Deep-dive: How we're styling the aptly-named Birkenstock Buckley

Meet the Buckley We're not going to beat around the bush: this could be Birkenstock's cosiest mule yet — which is why today's styling spotlight is on the Birkenstock Buckley. Hadn't considered them...

TOWER's Summertime Editorial: The Picnic

Summer arrives once a year, and when it does, the footwear question becomes surprisingly important. The right pair carries you from morning coffee to afternoon park to evening plans without a secon...

PR(iD)E at TOWER: Meet Iesha!

To conclude our editorial series celebrating 50 years of Pride events across the UK, we turn to the final visionary selected by Boss Lady (@BbyMilosWorld). Throughout this series, we've handed the ...

Summertime Sandals — By TOWER

July on Brick Lane has a feeling all of its own. The market stalls are out, the coffee shop doors are wedged open, and somewhere between the vintage rails and the bagel shop, the city slows down ju...

DNA Deep-dive: Exploring Flower MOUNTAIN's Yamano 3, Kotetsu and Morican

Founded by Yang Chao and Keisuke Ota in 2015, the Flower MOUNTAIN team combines elements of a shared passion for trekking, music and footwear into every last panel of the Yamano 3, Kotetsu and Mori...

PR(iD)E at TOWER: Meet Loreley!

As part of TOWER's ongoing celebration of 50 years of Pride events across the UK, we handed complete creative control to Boss Lady (@BbyMilosWorld) and a team of five LGBTQ+ visionaries. The brief ...

PR(iD)E at TOWER: Meet Taali!

As one of London's fastest-growing independent retailers, with our headquarters situated right at the heart of the city's cultural hub, we believe it is TOWER's duty not just to support those thriv...

The Vans UltraRange

The Vans Ultrarange Is it an Old Skool? Is it Sk8-Hi? No, it’s a whole new Vans silhouette! Design & Comfort Billed as a sneaker “to get you there” — a shoe built for everyday wear — the Vans U...