TOWER Family: Arlo hits Brick Lane!

From Boston to Brick Lane, Timberland has taken over TOWER’s Shoreditch shopfront with help from a certain Arlo Parks and Timberland's reworked Cortina capsule.

They say... you either have it or you don’t. That boldness belongs to the fearless, the tough — that it’s all fist fights and fast cars.

Way down in the dirt.

The Takeover

At TOWER, we agree with our family at Timberland - we believe bold can be bigger and broader. Bold means being built different.

This is a celebration of the risk-takers — those who put their heart into their craft no matter the odds. Bold isn’t only in the victories; it happens when we make friends with failure. It’s the quiet, stubborn work behind every well-worn pair that tells the real story.

Join your TOWER crew as we help Boston’s boot company celebrate everything that makes today’s youth a force to be reckoned with. Arlo Parks lends a calm, magnetic presence to the campaign, bringing music and mood that mirror Timberland’s refined but rugged spirit.

Which Cortina for you?

The next step is yours: will the classically reworked Cortina 6” be your footwear of choice, or the Cortina Valley Chelsea boot for day-to-day wear?

When they say bold is just for a few, we say it lives in everyone — waiting to burst out. What does bold mean to you?

See it in Shoreditch

Have you caught the campaign for yourself? Head in-store to catch up with your TOWER family, hang out and shop the collection here. Drop by our Shoreditch shopfront to see the takeover in person and try the reworked Cortina range on for size.

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