PR(iD)E at TOWER: Meet Loreley!

As part of TOWER's ongoing celebration of 50 years of Pride events across the UK, we handed complete creative control to Boss Lady (@BbyMilosWorld) and a team of five LGBTQ+ visionaries. The brief was simple: capture exactly what it means to be queer and diverse within modern creative spaces.

Meet Loreley

Continuing the series, we meet Loreley Rivers — a German drag queen, artist, and performer who has made London her creative playground.

Finding the Voice

"When I first started doing drag, I was a very shy, reserved boy. The first time I put on a wig and heels, I looked in the mirror, took a makeup brush and, all of a sudden, I was her. Now Loreley's strength is available to me both in and out of drag, but instead of using my voice to capsize ships, I can use it for people who cannot yet be strong for themselves — a bit like Loreley was strong for me."

Wearable Art

"My style is very important to me. What makes my drag special is that everything about it is unapologetic self-expressed art, created by myself in my living room. Loreley is the queen of DIY; she makes her own wigs and sews her own costumes. Clothes for me are an expression of myself and a way to carry my inner self to the outside. My drag is fantasy — larger than life and colourful; how I express myself to the outside world stems directly from the fantasy worlds I create in my mind.

To create my looks, I often use old materials that have been reworked. The look in this shoot consists of old jeans that I repurposed to give them new life. I picked the Van Gogh-inspired Vans to go with it, as they complement the essence of what my clothes are supposed to represent: wearable art."

We are proud to spotlight creators like Loreley — performers who craft their own worlds from scratch and invite the rest of us in. Their work is a reminder that style, courage, and community are entirely inseparable. Read the final instalment in the series: Meet Iesha.

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