Style Guide

Birko-Flor, EVA and BirkiBuc, a Birken-story

In all of its comfortable glory, Birko-Flor is a skin-friendly, tear-resistant and synthetic textile that takes significantly less effort to look after than your everyday leather. Each sheet is com...

To Saucony, or Not to Saucony: A Brand Built on Running

Taking footwear loyalty to a whole new level, it's fair to say that Saucony know a thing or two about creating the perfect trainer. Whether you're logging miles on the road, navigating a trail, or ...

Red Wing Leather Types Explained: Oro Legacy, Oil Slick, Mohave and More

Red Wing Leather Types Explained: Oro Legacy, Oil Slick, Mohave and More Red Wing boots have a devoted following not only for their silhouettes and construction, but for the leather itself — leathe...

Red Wing Iron Ranger vs Moc Toe: Which Boot Is Right for You?

Two Icons, One Decision: Iron Ranger or Moc Toe? Few boots have earned the enduring respect that the Red Wing Iron Ranger and the Red Wing Moc Toe command. Both are true American workwear originals...

DNA Deep-dive: Timberland’s Classic 6-Inch Boot

Every detail of the original Timberland boot exists for a reason. Look past the now-iconic wheat colourway and you’ll find a boot that was engineered, not decorated — every material and constructio...

Why Are Skechers So Comfortable? The Memory Foam Story

The Science of Comfort: How Skechers Keeps You On Your Feet All Day Anyone who’s spent hours on their feet knows that comfort isn’t just a luxury—it’s a necessity. Skechers, a brand synonymou...

Red Wing Moc Toe: The Boot That Built America

The Red Wing Moc Toe has a reputation that transcends trends and borders: a hardworking, good-looking boot with history stitched into every panel. Its blend of utility and understated style means i...

The Story of Red Wing Shoes: 120 Years of American Craft

Few boots have carved their way into both American industry and global style quite like Red Wing. Across more than a century of making hard-wearing footwear in Minnesota, the brand has stayed true ...

DNA Deep-dive: Helping you style Dr. Martens' 1461

Now to address the age‑old question: how should we style Dr. Martens' classic 1461 shoe — and why hasn't anyone answered this before? It's simple — in an age of trainers, pin‑rolled jeans and brigh...

DNA Deep-dive: Lug it, lug it! Timberland's tri-holed boatie

Heritage & Construction In their own words, Timberland combined hard work, innovation and a love for the great outdoors to birth the brand in 1952. Founder Nathan Swartz began his footwear stor...