Article: To Saucony, or Not to Saucony: A Brand Built on Running

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Saucony Grid 9000 heritage trainer on steel scaffolding frame

Jul 7, 2026Style Guide Brand History

To Saucony, or Not to Saucony: A Brand Built on Running

Taking footwear loyalty to a whole new level, it's fair to say that Saucony know a thing or two about creating the perfect trainer. Whether you're logging miles on the road, navigating a trail, or just heading to the pub — Saucony have a silhouette for it.

Founded in 1898 near the banks of Saucony Creek in Kutztown, Pennsylvania, the brand's name is a nod to the waterway on which their first factory stood. That founding principle — performance built from the ground up — has never left.

From the Track to the Street

Saucony Grid 9000 heritage trainer balanced on steel scaffolding frame — Saucony Grid 9000 — the heritage silhouette that started it all. Photo: Fachry Zella Devandra / Unsplash

Saucony's deep roots in running have always ensured that performance sits at the heart of every silhouette. When sneaker culture exploded in the 1980s, Saucony were already ahead of the curve — the Jazz and Shadow 5000 became cult classics precisely because they were built for runners first, and looked extraordinary as a result.

That same DNA runs through the current range. The Progrid series — the Guide 7 and Omni 9 — carries forward decades of cushioning and stability research into a contemporary package. The Peregrine 16 GTX takes Saucony's trail expertise and wraps it in Gore-Tex for year-round British weather. And the Hurricane 25 is the brand's maximum-cushion road shoe, built for those who refuse to compromise on comfort.

Saucony ProGrid Guide 7 White/Black Trainers — Saucony ProGrid Guide 7 — White/Black

The Current Range at TOWER

Runner wearing Saucony Endorphin trainers on a city sidewalk in Mexico City — Saucony Endorphin in action — performance built for the city. Photo: Jorge Alberto Vega Barrera / Unsplash

At TOWER London we stock a curated selection of Saucony's performance and lifestyle range. The Progrid Guide 7 is a perennial favourite — clean lines, serious cushioning, and a colourway roster that runs from clean white/black to earthy sienna and sage. The Ride Millennium brings a retro-inflected aesthetic to the running silhouette, while the Endorphin Azura pushes into more technical territory for the serious runner.

Saucony's classic heritage silhouettes — the Shadow 5000, Jazz, and Grid 9000 — remain some of the most sought-after trainers in the game. Watch this space: we'll be restocking these icons soon.

Shop Saucony at TOWER

Saucony Progrid Omni 9 Premium Grey Trainers View product

Saucony ProGrid Guide 7 White/Black Trainers View product

Saucony Progrid Guide 7 Sienna Trainers View product

Saucony Peregrine 16 GTX Men's Triple Black Trainers View product

Saucony Hurricane 25 Men's Shadow/Black Trainers View product

Saucony Endorphin Azura Men's Sage/Laurel Trainers View product

Saucony Ride Millennium White/Rose Trainers View product

Saucony ProGrid Omni 9 Black/Cream Trainers View product

Written by Tommy Corlito

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