Style Guide

TOWER Family: Dr. Martens, IFUCARESHARE and raising awareness for Men's Mental Health.

TOWER Family: Dr. Martens, IFUCARESHARE and Men's Mental Health Here it is, the grand finale! Two weeks ago, we hosted an afternoon at JJ’s Loft to raise awareness for Men’s Mental Health. An after...

TOWER Family: Revisiting Sub Blue with Dr. Martens

For AW22, you may remember that TOWER joined forces with HQ-resident Dr. Martens to cast a yellow-tinted spotlight over a healthy dose of up-and-coming talent. We got up close and personal with Liv...

TOWER Family: Revisiting the Doc-tor!

TOWER takes you back to 1901, when the Griggs family established themselves as a workers' staple at the heart of Wollaston, Northamptonshire - the birthplace of what would become Dr. Martens. Airwa...

TOWER Family: The CAT Footwear Intruder

CAT Footwear Intruder: the chunky trainer that still looks built to work The CAT Footwear Intruder sits in that sweet spot between workwear and streetwear. It has the oversized sole, the hiker-insp...

TOWER Family: Dr. Martens and TOWER meet Sub Blue

For AW22, TOWER teamed up with HQ resident Dr. Martens to shine a spotlight on up-and-coming talent across the city. This collaboration celebrates individuality and the durable, rebellious spirit o...

When Dr. Martens Met R/HOOD

TOWER has joined forces with our close family at Dr. Martens to cast a spotlight over the world’s first on-chain creative neighbourhood, R/HOOD.

TOWER Family: Back2Uni - What should we wear back to class?

Back2Uni: What to wear back to class? What should we be wearing on our way back to school? Slides, trainers, or even a matching set of slippers with your dorm best friend? Well, TOWER has a number ...

TOWER Family: Arlo hits Brick Lane!

From Boston to Brick Lane, Timberland has taken over TOWER’s Shoreditch shopfront with help from a certain Arlo Parks and Timberland's reworked Cortina capsule. They say... you either have it or yo...

PR(iD)E at TOWER: Meet Iesha!

To conclude our editorial series celebrating 50 years of Pride events across the UK, we turn to the final visionary selected by Boss Lady (@BbyMilosWorld). Throughout this series, we've handed the ...

PR(iD)E at TOWER: Meet Loreley!

As part of TOWER's ongoing celebration of 50 years of Pride events across the UK, we handed complete creative control to Boss Lady (@BbyMilosWorld) and a team of five LGBTQ+ visionaries. The brief ...