Style Guide

PR(iD)E at TOWER: Meet Taali!

As one of London's fastest-growing independent retailers, with our headquarters situated right at the heart of the city's cultural hub, we believe it is TOWER's duty not just to support those thriv...

TOWER X Vans

Discover what's going on in our flagship store and online.

TOWER Family: A walk with VEJA

At the forefront of VEJA’s ethos is an ongoing battle for better working conditions - they’re striving to look after the planet, workers and the average consumer on a daily basis whilst making your...

TOWER Family: Two Wallabees for your tastebuds

It all began at the Clark brothers' tannery in Somerset. From those unassuming beginnings sprang a shoe that would quietly rewrite the rules of casual footwear: the Wallabee. Decades on, the Wallab...

TOWER Family: Is Dr. Martens in your spring rotation?

Giving you another reason to shop at TOWER this season, we’re celebrating the pending good weather with a Dr. Martens refresh on our favourite lines - meaning more sandals, more boots and *hopefull...

TOWER Family: FILA the timeless Disruptor (II)

Finding its feet in 1911 as a textile shop owned by two brothers, FILA distributed sewing materials to those in the local area - ultimately, supporting people at the brand’s heart from day one. Aft...

TOWER Family: Kicking it with Doc Martens

Dr. Martens’ story starts with the Griggs family in Wollaston, Northamptonshire, and a German army doctor’s air-cushioned sole — we’ve told the full account of how those two threads became ‘Airwair...