Style Guide

DNA Deep-dive: Timberland’s Classic 6-Inch Boot

Every detail of the original Timberland boot exists for a reason. Look past the now-iconic wheat colourway and you’ll find a boot that was engineered, not decorated — every material and constructio...

DNA Deep-dive: Helping you style Dr. Martens' 1461

Now to address the age‑old question: how should we style Dr. Martens' classic 1461 shoe — and why hasn't anyone answered this before? It's simple — in an age of trainers, pin‑rolled jeans and brigh...

DNA Deep-dive: Lug it, lug it! Timberland's tri-holed boatie

Heritage & Construction In their own words, Timberland combined hard work, innovation and a love for the great outdoors to birth the brand in 1952. Founder Nathan Swartz began his footwear stor...

DNA Deep-dive: Revisiting Dr. Martens' Adrian Loafer... again

One for those with elevated taste. Dr. Martens' Adrian is similar to the Tassel Loafer, there is a statement tassel at the loafer’s peak. However, change comes in the form of a kilt - an unusual, b...

DNA Deep-dive: The Dr. Martens 1460

All you need to know, and possibly more, about the Dr. Martens 1460 boot . History The story begins in 1901 with the Griggs family in Wollaston, Northamptonshire, where the family name was already ...

DNA Deep-dive: How to throw down the Birkenstock Arizona

Birkenstock Arizona: a quick DNA deep‑dive Birkenstock’s story began in 1774, leading the way with comfortably practical mules and sandals that never compromise on ergonomically designed details — ...

DNA Deep-dive: How we're styling the aptly-named Birkenstock Buckley

Meet the Buckley We're not going to beat around the bush: this could be Birkenstock's cosiest mule yet — which is why today's styling spotlight is on the Birkenstock Buckley. Hadn't considered them...

DNA Deep-dive: Exploring Flower MOUNTAIN's Yamano 3, Kotetsu and Morican

Founded by Yang Chao and Keisuke Ota in 2015, the Flower MOUNTAIN team combines elements of a shared passion for trekking, music and footwear into every last panel of the Yamano 3, Kotetsu and Mori...

DNA Deep-dive: From the Everglades to our shopfloor, the CROCS Hiker Clog

From the Untamed Everglades to Trail-Ready Innovation The Crocs Hiker Clog traces its roots back to the wild and humid environment of the Florida Everglades, where Crocs first made a name for them...

DNA Deep-dive: Giving art a wearable canvas

The Art of Wearable Canvases Introducing Dr. Martens x The National Gallery — a modern physical reinterpretation of Impressionist artworks by Claude Monet, Vincent van Gogh and Georges Seurat acros...