Style Guide

How To: A Guide to Dressing Smart Casual

Smart casual - what does it mean exactly? Well, it requires a bit of know-how. Smart casual combines fitted, professionally looking attire with pieces of casual wear

PR(iD)E at TOWER: Meet Iesha!

To conclude our editorial series celebrating 50 years of Pride events across the UK, we turn to the final visionary selected by Boss Lady (@BbyMilosWorld). Throughout this series, we've handed the ...

PR(iD)E at TOWER: Meet Loreley!

As part of TOWER's ongoing celebration of 50 years of Pride events across the UK, we handed complete creative control to Boss Lady (@BbyMilosWorld) and a team of five LGBTQ+ visionaries. The brief ...

Birkenstock vs Crocs: Battle Of The Best

Now, we love a good Croc, and we love a good Birkenstock – but what happens if we were to compare? Well, at first, this felt like trying to choose between your children or having to pick only one f...

PR(iD)E at TOWER: Meet Taali!

As one of London's fastest-growing independent retailers, with our headquarters situated right at the heart of the city's cultural hub, we believe it is TOWER's duty not just to support those thriv...

DNA Deep-dive: Sustainability with TOWER

At TOWER, we take pride in a core set of principles that sit at the heart of everything we do — which means each new brand, style and store opening that expands our presence across London is curate...