At TOWER, we take pride in maintaining a number of core ethos found at the heart of everything we do - which means, each new brand, style and store opening that joins our growing presence across London is for you, the TOWER family. With that in mind, we turn our focus towards sustainability. In supporting a market-wide push for sustainable footwear, TOWER is continuously looking to line our shelves with best and most exciting product the footwear industry has to offer. What defines sustainable footwear? The materials used and processes in manufacturing must not have a negative impact on any potential for future production of the same pair - essentially, the “shoe design, development, manufacturing, distribution and selling processes...minimise negative environmental impacts, conserve energy and natural resources”. It’s a mouthful, but look at the great product available as a result.Head over to tower-london.com now for our full range of sustainable footwear for men, and women!