Brand of the Month: Vans

It’s an often-overused phrase, but when it comes to Vans trainers, they really are wardrobe staples. Originally launched in 1966, Vans is one of the few brands that doesn't rely on trends. Its appeal comes from cultural ties—particularly to music and skateboarding—and the label’s knack for seasonal updates that never dilute the original design.

A heritage of authenticity

Vans’ staying power comes from a clear design philosophy: keep the silhouettes simple, make them durable and let the wearer define the look. From the vulcanised rubber soles to the timeless canvas-and-suede combinations, classic styles like the SK8‑Hi, Old Skool and Era read equally at a skate park or a gallery opening. Over the decades Vans has also engineered smart collaborations with artists, musicians and designers, each release reinforcing the brand’s authenticity rather than dressing it up for the sake of fashion.

That balance of tradition and innovation means a pair of Vans can be quietly indulgent—subtle details, considered materials—while still feeling effortlessly cool. It’s why these trainers move seamlessly between streetwear and high-street wardrobe editing: built to last, endlessly reworked, never fussy.

Why we love them: “Vans are dab hands at creating shoes that are as versatile as they are current and classic — a mean feat if ever there was one. I also love how they appeal to both men and women and pair with pretty much anything, smart or casual.” — Ellie Craig, fashion and social media editor.

How to wear Vans

The beauty of Vans is their chameleon-like ability to suit multiple wardrobes. Keep it casual with worn denim and an oversized tee, or contrast the trainers with cropped tailoring and a crisp shirt for a deliberately offbeat smart-casual look. Women can pair Vans with slip dresses or midi skirts to freshen up feminine silhouettes; for men, a pared-back fit and a neutral palette lets the shoes do the styling work.

Practical details matter too: choose suede or leather for a more elevated finish, canvas for everyday ease, and treat suede with a protective spray if you’re planning to wear them in wet weather. Simple sock choices, a quick clean and a little love will keep Vans looking sharp season after season.

Here are some of our favourite Vans picks.

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Vans Authentic Canvas True Black Trainers View product

Vans Authentic Black / White Canvas Trainers View product

Vans SK8 Hi Black / White Trainers View product

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