In a world of greenwashing and sustainable fibs, there are very few brands actually doing their part to make this world of ours a little better for future generations. Fortunately, we have a number of them right here at TOWER!
Today, we’re going to take a closer look at VANS’ VR3 commitment and how it’s integrated into their classic Old Skool silhouette. Whilst this may have been the brand’s first silhouette to bear that coveted side stripe, it’s by no means the end to their eco-centric plans – this is just the beginning.
What is the VANS VR3 Agreement?
Starting from the top, VR3 is, and will continue to be, a logo that represents VANS ‘most sustainable offerings’ brand-wide, spotlighting their most innovative pairs now containing Regenerative, Responsibly Sourced Renewables and Recycled materials – each for a reason, of course! This doesn’t change the essential DNA, though.
What Will the VANS VR3 Agreement Do?
As a whole, 100% of VANS top 4 CO2 contributing materials are set to derive from the sources above by 2030. That’s pretty exciting, don’t you think? What does this mean exactly?
Well, Regeneration suggests the adoption of materials produced by means of regenerative agriculture or grazing practises, whereas Responsibly Sourced Renewable materials naturally regenerate in a human’s lifetime, verified for responsible production of feedstocks and processing methods. Finally, Recycled goods – those pieced together from discarded items recycled into usable raw textile or rubber.
And that’s it, VANS’ VR3 commitment is GO! We’re backing our family here at TOWER, so it’s about time you did too. Join us in-store with your local shopfront, or jump online at tower-london.com today.