Just what is VANS VR3 commitment?

In a world of greenwashing and fleeting sustainable claims, very few brands are actually doing their part to leave the planet better for future generations. Fortunately, we stock several of those brands right here at TOWER.

Today we’re taking a closer look at VANS’ VR3 commitment and how it’s been integrated into their classic Old Skool silhouette. While this may have been the brand’s first silhouette to bear that coveted side stripe, it’s by no means the end of their eco‑centric plans — this is just the beginning. This isn’t simply a materials swap; it keeps the silhouette’s DNA intact while improving traceability and environmental impact.

What is the VANS VR3 Agreement?

VR3 is — and will continue to be — the badge VANS uses to identify their most sustainable offerings across the brand, spotlighting pairs that feature regenerative, responsibly sourced renewables and recycled materials. Each element is chosen for purpose; importantly, this shift doesn’t change the essential DNA of the shoes.

What Will the VANS VR3 Agreement Do?

As a whole, 100% of VANS’ top four CO2‑contributing materials are set to come from the sources above by 2030. That’s an ambitious target, and one that will make a real difference if met. But what does it mean in practice?

Put simply: regeneration refers to materials produced through regenerative agriculture or grazing practices; responsibly sourced renewables are materials that naturally regenerate within a person’s lifetime and are verified for responsible production and processing; and recycled goods are made from discarded items that have been reprocessed into usable textile or rubber feedstocks.

Shop VANS at TOWER

And that’s it — VANS’ VR3 commitment is go. We’re backing our family here at TOWER, so it’s about time you did too. Look for the VR3 badge on product pages and in-store tags — it's your quick guide to more responsible VANS. Drop by your local TOWER shop or jump online at tower-london.com today to explore the VR3 range and see sustainable updates applied to classic silhouettes.

Shop Vans at TOWER

Vans Authentic Canvas True Black Trainers View product

Vans Authentic Black / White Canvas Trainers View product

Vans Old Skool Womens Black / White Canvas Trainers View product

Shop VANS at TOWER