Style Guide

DNA Deep-dive: Exploring Flower MOUNTAIN's Yamano 3, Kotetsu and Morican

Founded by Yang Chao and Keisuke Ota in 2015, the Flower MOUNTAIN team combines elements of a shared passion for trekking, music and footwear into every last panel of the Yamano 3, Kotetsu and Mori...

PR(iD)E at TOWER: Meet Loreley!

As part of TOWER's ongoing celebration of 50 years of Pride events across the UK, we handed complete creative control to Boss Lady (@BbyMilosWorld) and a team of five LGBTQ+ visionaries. The brief ...

PR(iD)E at TOWER: Meet Taali!

As one of London's fastest-growing independent retailers, with our headquarters situated right at the heart of the city's cultural hub, we believe it is TOWER's duty not just to support those thriv...

DNA Deep-dive: From the Everglades to our shopfloor, the CROCS Hiker Clog

From the Untamed Everglades to Trail-Ready Innovation The Crocs Hiker Clog traces its roots back to the wild and humid environment of the Florida Everglades, where Crocs first made a name for them...

Drawing the line: what sets VEJA's V-10 apart from the V-12

As the saying goes, you can have too much of a good thing - but, at TOWER we don’t think that applies to French footwear brand VEJA. Since preliminary ideas surfaced in 2003, VEJA has campaigned fo...

The Ultimate Guide to Crocs

Crocs. Some love them, some not so much. The footwear brand that started as a boat shoe quickly became a household name, gaining a huge audience due to their comfort and practicality. Despite crit...

DNA Deep-dive: Giving art a wearable canvas

The Art of Wearable Canvases Introducing Dr. Martens x The National Gallery — a modern physical reinterpretation of Impressionist artworks by Claude Monet, Vincent van Gogh and Georges Seurat acros...

VEJA’s Environmental Commitment to the Planet

So, is VEJA sustainable? Is VEJA vegan? Is VEJA a comfortable brand to wear? Let’s find out…

The Complete History of Crocs

Few footwear brands have travelled the distance from novelty to cultural institution as decisively as Crocs. In just over two decades, a clog designed for a sailing trip has become one of the most ...

DNA deep-dive: ReBOTL, what is it?

These days we’re fortunate to wear clothing and lace-up footwear that’s less harmful to the environment — often eco-friendly, sometimes genuinely sustainable. Today’s topic is ReBOTL, Timberland’s ...