Style Guide
PR(iD)E at TOWER: Meet Loreley!
As part of TOWER's ongoing celebration of 50 years of Pride events across the UK, we handed complete creative control to Boss Lady (@BbyMilosWorld) and a team of five LGBTQ+ visionaries. The brief ...
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Birkenstock vs Crocs: Battle Of The Best
Now, we love a good Croc, and we love a good Birkenstock – but what happens if we were to compare? Well, at first, this felt like trying to choose between your children or having to pick only one f...
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As one of London's fastest-growing independent retailers, with our headquarters situated right at the heart of the city's cultural hub, we believe it is TOWER's duty not just to support those thriv...
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DNA Deep-dive: From the Everglades to our shopfloor, the CROCS Hiker Clog
From the Untamed Everglades to Trail-Ready Innovation The Crocs Hiker Clog traces its roots back to the wild and humid environment of the Florida Everglades, where Crocs first made a name for them...
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Drawing the line: what sets VEJA's V-10 apart from the V-12
As the saying goes, you can have too much of a good thing - but, at TOWER we don’t think that applies to French footwear brand VEJA. Since preliminary ideas surfaced in 2003, VEJA has campaigned fo...
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Birko-Flor, EVA and BirkiBuc, a Birken-story
In all of its comfortable glory, Birko-Flor is a skin-friendly, tear-resistant and synthetic textile that takes significantly less effort to look after than your everyday leather. Each sheet is com...
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Crocs. Some love them, some not so much. The footwear brand that started as a boat shoe quickly became a household name, gaining a huge audience due to their comfort and practicality. Despite crit...
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DNA Deep-dive: Giving art a wearable canvas
The Art of Wearable Canvases Introducing Dr. Martens x The National Gallery — a modern physical reinterpretation of Impressionist artworks by Claude Monet, Vincent van Gogh and Georges Seurat acros...
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VEJA’s Environmental Commitment to the Planet
So, is VEJA sustainable? Is VEJA vegan? Is VEJA a comfortable brand to wear? Let’s find out…
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Few footwear brands have travelled the distance from novelty to cultural institution as decisively as Crocs. In just over two decades, a clog designed for a sailing trip has become one of the most ...
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