Style Guide

The Complete History of Fila

But, what do we actually know about FILA? Well, we've managed to get our hands on the book that explains it all. The book that takes us 110 years back in time to day one, landing in 1911 Biella - t...

DNA deep-dive: THE VANS SLIP-ON

THE VANS SLIP-ON | WHAT'S THE DEAL? It’s pretty clear Vans is no stranger to churning out icons, especially when you consider silhouettes in the brand’s archive like the Old Skool, Authentic, Era a...

What's the Difference Between Vans' Authentic & Era?

We've done the hard work for you so you can finally tell the difference.

Veja - Under The Scope

The Rise of Veja Unless you have been hiding under a rock for the past few years, it would be very hard to miss the rise in popularity and demand for Veja trainers. Established in 2005 by French c...

A Springtime Edit

The flowers are out, the sun is making its presence known, and there's a distinct shift in the air. Spring has arrived — and with it comes the annual opportunity to refresh your footwear rotation w...

Summer 2026 Trainer Trends

Each year, the fashion world changes and we are faced with fresh trends, styles and the most popular trainers. These are the trainers that everyone has been wearing this year, will wear next year a...

Made for Summer: Dr. Martens’ Latest Collection Lands at Tower!

A Shoot in Hackney We shot the collection around Broadway Market in Hackney, photographing the Zebzag, Jorge, Josef, Nartilla and Blaire with Alex J Robson; Gustavo and Gabriella wear the pieces th...

TOWER Family: Is Dr. Martens in your spring rotation?

Giving you another reason to shop at TOWER this season, we’re celebrating the pending good weather with a Dr. Martens refresh on our favourite lines - meaning more sandals, more boots and *hopefull...

TOWER Family: FILA the timeless Disruptor (II)

Finding its feet in 1911 as a textile shop owned by two brothers, FILA distributed sewing materials to those in the local area - ultimately, supporting people at the brand’s heart from day one. Aft...

TOWER Family: Kicking it with Doc Martens

Dr. Martens’ story starts with the Griggs family in Wollaston, Northamptonshire, and a German army doctor’s air-cushioned sole — we’ve told the full account of how those two threads became ‘Airwair...