Style Guide

Summer 2026 Trainer Trends

Each year, the fashion world changes and we are faced with fresh trends, styles and the most popular trainers. These are the trainers that everyone has been wearing this year, will wear next year a...

TOWER Family: Is Dr. Martens in your spring rotation?

Giving you another reason to shop at TOWER this season, we’re celebrating the pending good weather with a Dr. Martens refresh on our favourite lines - meaning more sandals, more boots and *hopefull...

TOWER Family: FILA the timeless Disruptor (II)

Finding its feet in 1911 as a textile shop owned by two brothers, FILA distributed sewing materials to those in the local area - ultimately, supporting people at the brand’s heart from day one. Aft...

TOWER Family: Kicking it with Doc Martens

Dr. Martens’ story starts with the Griggs family in Wollaston, Northamptonshire, and a German army doctor’s air-cushioned sole — we’ve told the full account of how those two threads became ‘Airwair...

Peace of mind with Dr. Martens, IFUCARESHARE and Jason Markk. A recap!

Event recap On 29th May 2022, TOWER joined forces with Dr. Martens, influential advocates for Men’s Mental Health, Jason Markk, a host of industry experts and local food spots — members of London’s...