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Article: Work Starts on our Shoreditch HQ

Work begins on TOWER London's new Shoreditch HQ at Perseverance Works, Hackney Road

Work Starts on our Shoreditch HQ

It may only be February, but 2015 is already shaping up to be a defining year for TOWER London. Fresh from being named Best Independent Footwear Retailer 2015, work has now begun on our new Shoreditch headquarters.

Located in the Perseverance Works, just off Hackney Road, the new space will be home to TOWER's creative, editorial, marketing and buying teams. The building — a converted Victorian workshop in the heart of East London — felt like a natural fit for a brand that has always been rooted in this part of the city.

"It's great to see everything coming together in our new office. Our main aim was to create a space that our team will enjoy working in and that brands and other partners will love visiting."

— Yiannis Demopoulos, Director, TOWER London

Using TOWER's signature black and yellow palette, the refit will be bespoke throughout. The move to Shoreditch — and specifically to Brick Lane's creative neighbourhood — marked a clear statement of intent: TOWER was planting its flag in East London for good. The Brick Lane flagship would follow not long after.

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