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Article: TOWER London a Finalist at Drapers Independents Awards

TOWER London at the Drapers Independents Awards 2014, The Brewery, East London
Style Guide

TOWER London a Finalist at Drapers Independents Awards

TOWER London was a finalist in the Best Store Design category at the Drapers Independents Awards 2014. The ceremony took place at The Brewery in London's East End — a fitting venue for an event celebrating the best of Britain's independent retailers, including Barbour, Curvy Kate and Chocolate Clothing.

While the award in our category went to Louis Copeland & Sons, reaching the shortlist was a genuine honour. The nomination threw the spotlight on our Wood Green flagship — a store built on a concept by I-Am Associates and installed by Kiwi Design, featuring concrete paving slabs, dark walls with yellow detailing and bespoke light screens that have since become part of TOWER's visual identity.

Now in its second year, the Drapers Independents Awards honour independent businesses across categories from Best New Business to Niche Fashion Retailer of the Year. Being recognised at this level, alongside some of Britain's most established names, confirmed that TOWER was building something worth noticing.

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TOWER London Wood Green flagship store — Drapers Independents Awards 2014 finalist
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