Where else to start, other than right at the beginning? Before taking form as the sporting footwear and apparel brand we know on today’s market, New Balance actually began by producing specialise arch support and orthopaedic footwear for those who sought elevated comfort or simply - a ‘new balance’ in their step.
These days, New Balance takes pride of place in footwear collections across the globe, drawing high-profile collaborations from all four corners whilst spearheading a movements dictated by revisiting archival catalogues and highlighting all-new, all-exciting technology-ridden silhouettes.
New Balance have remained true to their core brand ethos since day one - providing well made, comfortable footwear for everyone from the biggest collector, or sportspeople competing in career-defining trials.
As you scroll tower-london.com, you’ll notice that many of our NB lines feature ENCAP branding at the heel without any means for explanation.
Keeping it brief, ENCAP is a stability wedge most commonly found at a style’s heel, combining two key brand materials for comfort. Beneath the surface is a reactive EVA soft foam core, surrounded and protected by a hardened polyurethane pod.
What happens when you take the New Balance 574, inject more than your fair share of modern styling and stack two trademark sole-units beneath a contemporary upper? The answer is Boston’s 57/40, a silhouette that pays homage to the ‘80s, ‘90s and beyond.
Make “The Intelligent Choice” with TOWER this season, head in-store or online to shop our family’s New Balance favourite.