TOWER Family: This week’s family favourites – Vol. 13

Every week, the team at TOWER HQ takes a moment to chop-up everything that has appeared on our shelves over the past seven days. What's the catch? If it dropped and flew, it's already too late! Everything you'll find here is ready to be bagged, stacked and laced-up at a time that suits you. So, in no particular order, here is this week's TOWER family favourites; let's lace 'em up!

5. ON Running Cloudaway

Athletes were introduced to the world’s lightest fully cushioned sole as February 2014 began, a technological advance that helped On rank as one of Runner’s World Magazine’s top 20 most important running shoes across the USA, GB and Germany. Exactly a twelve months on, the now-acclaimed Swiss brand won its second award beneath ISPO’s silverware umbrella — a Gold Award for 2015/16’s Best Performance Shoe with no one surpassing their Cloud silhouette.

Of course, a rife history and continually changing developmental concept is all well and good, but, just how do we decide which pair to unbox? More importantly, which pair is for you?

4. Skechers D Lux Walker Infinite Motion

Slip into one of TOWER’s latest styles with the Skechers D Lux Walker Infinite Motion.

What sets Skecher tech ahead of the rest? A lightweight, Relaxed Fit engineered upper, Sketch-Foam midsole comfort and an Air-Cooled Memory Foam insole…

If you ask us, that’s a lot of technology around your toes!

3. Clarks Originals Wallabee Cup

Simple, clean and concise - the Clarks Originals Wallabee Cup is just waiting to join your October rotation.

2. New Balance 327... again!

During 2020’s first lockdown we were given a lot to think about, how would this new way of life affect our day to day? Would we ever seen an end to restrictions? When can I visit my TOWER family again? However, amongst shrouds of uncertainly, New Balance launched a brand new silhouettes that boasted more heritage than you can wave a mask at.

Welcome, Charlotte Lee’s 327.

1. VEJA V-10 Vegan

Revisiting a spotlight that we cast at the beginning of this year, VEJA’s story began in 2003, following a path that founders Sebastien Kopp and Francois-Ghislain Morillion carved towards making our beloved footwear industry more sustainable.

Something had to change. Having worked with France’s first fairtrade brand, Kopp and Morillion had seen the difference that fairtrade beyond sustainable development made to local economies.

So, the production of which daily product required remodelling? The answer was of course, footwear.

As the saying goes, you can never have too much of a good thing - especially when lacing up VEJA’s sustainably stylish V-10, a pair launched in celebration of the brand’s 10th anniversary.