Finding ourselves working hands-on with footwear on a daily basis has its perks - in fact, we consider the in-store and management teams to be experts in all things TOWER. So, join as we give a low down on three core silhouettes enveloped by heritage, decades of proven technology and wearability; Dr. Martens is our bread and butter.
Airwair was developed by Dr. Klaus Maertens and Dr. Herbert Funk in 1945 for support whilst Maertens’ broken foot healed - upon acquiring an exclusive license, DM’s founding Griggs family made minor changes in England before integrating it into their own boots.
We were given a two-toned grooved sole-edge, yellow stitching and an iconic outsole impression sat below modified heel-cups within rounded leather uppers.
It all started on 1st April 1960, Dr. Martens’ first eight-holed boot was handmade in Woolaston thus introducing ‘Airwair’ and yellow welt stitching to the world retail stage. Production involved combining Northamptonshire leather and patented German soles.
Alternatively, these days you can opt for a modernised version of DM’s classic eight-eye boot crafted from light leather and high-grade poly; inspired by the streets whilst remaining true to their archival roots.
Taking to production lines in the early ‘70s, Dr. Martens’ 2976 Chelsea boot works with easy-wear Victorian farming DNA at heart. Comfort stems from a duo of elasticated ankle gusset complete ‘With Bouncing Soles’ embroidered upon two pull-tabs, inscribed using a template of Bill Griggs’ own handwriting.
Although the Chelsea boot’s profile dates back to 1851, TOWER stocks an array of modern options from the addition of padded fur lining to patent leather, thicker soles and multiple colour options.
Now available in leather and vegan non-leather options, the 1461 is a low cut, hard-wearing shoe introduced exactly one year after the 1460 - using that same Airwair technology key in setting Dr. Martens ahead of its competitors. These require significantly less stitching than their older 1960 brother, notably across the sharp vamp with a distinct removal towards the heel.
Typically, the 1961 offers significantly less support than its former, suited to everyday wear without cutting any of Dr. Martens’ distinctive design corners.