DNA Deep-dive: Cordura? Cordur-yeah!
By: Tommy C
Apr / 18 / 2023
At TOWER, we're no strangers to trivial, archival and borderline revolutionary technologies hitting our shelves - in fact, there are very few occasions in which we're not pushing boundaries! But, do we actually know about the textiles on our precious toes? The answer is no, we sort of don't. Cladding the heart of today's conversation is a durable number, just perfect for winter. Welcome... Cordura, a legacy built on innovation. Taking you back to where it all began, 1967 acts as a hallmark for Cordura and everything that followed. Through continuous transformation and 50 years in conjunction with some of your favourite footwear brands - a few not-so footwear-based either - Cordura Advanced Fabrics have gone on to protect those on the front line, empowering us all as we broaden our horizons. As far as textile manufacturing and mill-collaborations go, every mill stored within Cordura's database can be trusted and counted on to produce some of the hardest-wearing, certified fabrics available. No bias, nope, just truth! To round proceedings off, we'll leave you with the four cornerstones of Cordura's ethos; Durability, Innovation, Waste Avoidance and Partnerships.