VANS x ATCQ

Collection & launch party

The much anticipated Vans x A Tribe Called Quest collection has landed! This limited edition collection is available to only a select few retailers worldwide, TOWER is pleased to be one of them

The multi-sneaker range features three classic Vans silhouettes (the Old Skool, Era & the Authentic) revamped with splashes of bright afro-centric colours common to the legendary American hip-hop group. The pairs are emblazoned with lyrics and imagery paying homage to ATCQ’s vast catalogue of songs and album covers – the Era boasts an impressive range of album artwork spanning 1990-2016. The group’s iconic red and green tiger stripe pattern (as seen on multiple album covers) adorns the side panels on the Old Skool, elevating the all-black silhouette and complimenting Vans’ iconic Sidestripe. The Old Skool is a pretty unanimous frontrunner for our favourite here at TOWER. We’re feeling the clashing print and the detail in the eyelets & embroidered logo on the tongue

Across the collection little details are not to be missed; the laces and metal eyelets feature song lyrics (as seen in the Old Skool), collaborative branding decorates the insoles; ATCQ’s iconic dancing stick figures surround the signature Vans logo. Even the taping on the inside of the footwear is not overlooked

To celebrate the launch on Friday 6th April, we teamed up with Vans to throw an event at our Brick Lane store. 100+ guests partied to ATCQ themed set (your damn right we listened to Can I Kick It) and munched on doughnuts and beef brisket inspired by the bands North American roots. Vans took over our store window in tribute to the collection, with the three silhouettes taking pride of place surrounded by a bold, branded light installation

The release of this collection cements ATCQ’s importance in current culture, all the more impressive when you consider their career has spanned 30+ years. It’s a fitting tribute, two years on from the passing of Phife Dawg

The range is available to cop online now & at the TOWER Brick Lane store. It’s limited release, don’t sleep on it