Pure London Round-Up

Billed as being ‘the UK’s definitive fashion trade show,’ Pure London is a flurry of new labels, industry veterans and covetable clothes, footwear and accessories. Held twice a year in London Olympia, this is one event no brand should miss. Bearing this in mind, Team TOWER left the comfort of north London and headed west for three days.

From seminars run by Google to displays of shiny sweet-like shoes, Pure London was everything we hoped it would be. Take a peek of what went on with our exclusive images.

Heading to a trade show yourself? Ensure you look the part with these stylish accessories:

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