Where To Go For Classic Pizza With A British Twist


As Italian as Dolce & Gabbana, pizza is one of those dishes that really does belong to The Boot. But can it be given a British twist? Fashion and social media editor Ellie Craig heads to Exmouth Market to find out.

The restaurant: Great British Pizza Company

Location: 50 Exmouth Market, London, EC1R 4QE

First impressions: Nestled next to a trendy hairdressers and opposite the so hot right now Bonnie Gull is the Great British Pizza Company. Decorated in a palette of grey and bright pink, it fits in perfectly with the cool but classic surroundings of Exmouth Market. The staff were friendly when we arrived and let us choose our own table while explaining how the order system works (the menu is on a large chalk board behind the till and you place your order at the counter) as well as informing us that it was buy one pizza and get one half price on a Wednesday.

What we ate: We went for a Margate-rita (an homage to the location of the restaurant’s original outpost) and a ham and rocket pizza. After a short wait they came out on wooden serving boards, deliciously crispy and oozing cheese. The base of both pizzas were extremely crispy, so far so Italian, but it’s the company’s approach to ingredients and sourcing that gives it its name. The produce the restaurant uses is as seasonal as possible and sourced from suppliers they know who really care about their products. The ham, for example, was from Wiltshire and the mozzarella was deliciously creamy with a slight tang.

We should have stopped after the pizzas but instead we decided to treat ourselves and ordered a slice of salted caramel tart and a chocolate brownie. It may have looked slightly dry on the outside but the brownie was everything we hoped it would be: sqidgy in the middle with a crisp top and extra white chocolate chips. The salted caramel tart was another winner. Deliciously rich, the salty undertones stopped it being too sweet while the pastry was melt in your mouth.

What we drank: We took a chance and sampled a bottle of Hiver honey beer. Inspired by London’s urban beekeepers, this organic craft beer has been matured for a long time to give it its subtle honey flavours. Fortunately, we liked it so much we couldn’t resist another bottle each. They also have prosecco on tap and a choice of both bottled and house wines as well as soft drinks.

Need to know: Great British Pizza Company’s other restaurant is located in the old seaside resort of Margate, Kent.

Verdict: The perfect blend of Italian techniques which British flavours, this friendly restaurant will have a hard job trying to keep us away.

The damage: Expect to pay around £40 for two full price pizzas, two desserts and four beers.

What to wear: Keep things relaxed with a pair of classic Converse.

Shop Converse now:

Leave a Reply