Backstory

TOWER Brick Lane 2nd Anniversary Party

TOWER Brick Lane 2nd Anniversary Party On Thursday 4th October we celebrated the 2nd Anniversary of the TOWER Brick Lane store with an in-store party. The event was in collaboration with CAT Footwear and featured the much-anticipated re-launch of CAT Footwear’s Intruder silhouette. More on the CAT Intruder here. We welcomed old and new members of the TOWER Londoner’s

FILA DISRUPTING: Fila & The Fila Disruptor

FILA DISRUPTING Fila & The Fila Disruptor Now bearing the impressive title of South Koreas largest sportswear company, you wouldn’t guess Fila’s roots were so humble. When the brand was founded in Italy over a century ago (1911), by the Fila brothers, the brand primarily manufactured underwear. In fact, it wasn’t until the 1970’s that Fila

The Vans Sk8-Hi

THE SK8-HI   You’d be pretty hard-pressed to find a Vans silhouette that hasn’t become an icon, but maybe even the Sk8-Hi ranks above the rest. Seriously, who hasn’t copped a pair of Sk8-Hi’s? This high top silhouette was first released in 1978, originally under the unassuming name of “Style 38” (renamed in ‘95). It

2K17, That’s a Wrap

2017, it was a ride.
We grafted hard, opened more stores, brought on new brands and collaborated with a lot of great people

Check out some of our highlights..