2K17, That’s a Wrap

2017, it was a ride.

We grafted hard, opened more stores, brought on new brands and collaborated with a lot of great people


Check out some of our highlights…


March | Crepe City, no. 1

Our first appearance at a Crepe City event. We went in raring to go and collaborated with Saucony. Up for grabs in our space were pairs from Saucony’s Dirty Snow Pack and fresh variations on the Shadow 5000, Shadow Original Ripstop, Grid 8500, Grid 9000 Knit and the classic Saucony banger, the Jazz Original. These newest Saucony silhouettes sat alongside some true vintage pairs and TOWER x Crepe City caps, tee’s and hoodies

June | Earl’s Court Store Opening

June saw our new store open in West London’s Earl’s Court Road. Alongside a custom mural created by street art collective, Graffiti Kings, this store features the world’s first Dr. Martens shop-within-a-shop. That’s pretty monumental. To celebrate the launch we hosted an in-store party alongside the guys at Crepe City & Dr. Martens

Watch the launch Party video;


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July | Crepe City, no. 2

For our second attendance at Crepe City we collaborated with Eastpak. Featured were embroidered bags from their limited edition Sukajan collection. We brought along with us some of our latest releases; new colourways of the Clarks Originals Trigenic, a two-colourway ASICS camo pack and some Vans Old Skool reissues

September | Brick Lane Anniversary Party

Wouldn’t be right to ignore the 1st B’day of our East London flagship. To top it off we’d just started stocking New Balance, so September brought with it plenty of reasons to celebrate. We rocked our Brick Lane store with the guys from Crepe City and New Balance. When the lights came on, we headed down the road and kept the party going with an after-party sponsored by Vans

Watch the party video;

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November | Crepe City, no.3

The third and final CC event of the year saw us partner with Sprayground, the New York-born brand much-hyped for their backpacks and mad designs. Alongside Sprayground’s accessories, we featured  Van’s latest Half Cab styles, new season ASICS, Saucony, Clarks Originals, and the recently dropped suede edition of the FILA Trailblazer. In a nod to our footwear heritage, we brought some of our premium  Dr. Martens silhouettes.


December | TOWER x DMs Christmas Party

To round up our year of in-store events we got festive and threw a Christmas party in partnership with Dr. Martens. London-based DJ group Born N Bred performed, drinks were sponsored by BrewDog

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